Concept
Big Idea
2 books in the library reach for this idea - each in its own way. When independent authors converge on one concept, it usually deserves attention.
Resonate
How this book uses it: One complete sentence that articulates what's at stake and what you're proposing. Your entire talk hangs on this.
Storytelling with Data
How this book uses it: Express the entire message as one audience-specific sentence with a clear point of view and consequence.
