Concept
The Sweet Spot
2 books in the library reach for this idea - each in its own way. When independent authors converge on one concept, it usually deserves attention.
The Pumpkin Plan
How this book uses it: The intersection of what you do best, what you enjoy most, and what your best clients value most. This is your positioning.
The Talent Code
How this book uses it: Difficulty level where you succeed 60-80% of the time. Hard enough to stretch, not so hard you can't learn from mistakes.
