Simon Sinek

The true price of leadership is the willingness to place the needs of others above your own.

In the Infinite Game, the true value of an organization cannot be measured by the success it has achieved based on a set of arbitrary metrics over arbitrary time frames. The true value of an organization is measured by the desire others have to contribute to that organization's ability to keep succeeding.

People don't buy what you do; they buy why you do it. And what you do simply proves what you believe.