Concept
Key Results
2 books in the library reach for this idea - each in its own way. When independent authors converge on one concept, it usually deserves attention.
Measure What Matters
How this book uses it: The "how" - specific, time-bound, aggressive yet realistic, measurable, verifiable. Should be uncomfortable to hit.
Radical Focus
How this book uses it: Quantitative measures that answer "How will we know we're there?" Aim for 50% confidence of achievement - stretch goals, not easy wins.
