Concept
Loss Aversion
2 books in the library reach for this idea - each in its own way. When independent authors converge on one concept, it usually deserves attention.
The Behavior Gap
How this book uses it: Losses feel roughly twice as painful as equivalent gains feel good. This makes us sell at bottoms.
Thinking, Fast and Slow
How this book uses it: Losses hurt ~2x more than equivalent gains feel good. Frame choices accordingly.
