Concept
Availability Heuristic
2 books in the library reach for this idea - each in its own way. When independent authors converge on one concept, it usually deserves attention.
Nudge
How this book uses it: We overweight recent, vivid, or easily recalled examples. Plane crashes feel more dangerous than car crashes.
Thinking, Fast and Slow
How this book uses it: We judge probability by how easily examples come to mind. Recent events loom larger than statistics.