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Concept

Availability Heuristic

2 books in the library reach for this idea - each in its own way. When independent authors converge on one concept, it usually deserves attention.

  • Nudge

    Richard Thaler & Cass Sunstein · Rated 8.6 · Highly recommended

    How this book uses it: We overweight recent, vivid, or easily recalled examples. Plane crashes feel more dangerous than car crashes.

  • Thinking, Fast and Slow

    Daniel Kahneman · Rated 7 · Recommended

    How this book uses it: We judge probability by how easily examples come to mind. Recent events loom larger than statistics.