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Concept

Variable Reward

2 books in the library reach for this idea - each in its own way. When independent authors converge on one concept, it usually deserves attention.

Hooked

Nir Eyal · Rated 7 · Recommended

How this book uses it: Unpredictable outcomes that create craving. Test adding randomness to your product's reward delivery.
Vanedyr

Nicklas Brendborg · Rated 7.6 · Recommended

How this book uses it: Unpredictable rewards such as likes, wins, messages, or new content sustain checking because the next attempt might pay off.