What should I read before starting a business?
Most startup advice fails at the same point: nobody checked whether anyone wanted the thing. Validate first, then learn offers, then fill in the general toolkit.
- Read this first
The Mom Test
The cheapest failure-prevention available: how to ask customers questions they cannot politely lie to.
Read the analysis → -
$100M Offers
Pricing and offer construction - the part most founders wing, from someone who did not.
Read the analysis → -
The Personal MBA
The broad map: every core business concept in one place, so you know what you do not know.
Read the analysis →
