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Big Ideas About How Humans Actually Think

The user manual nobody gave you. These books map the systematic ways human judgment goes wrong - and occasionally right - from cognitive biases to persuasion to the deep history of why our minds work this way at all.

  1. Cover of Thinking, Fast and Slow
    Productivity

    Thinking, Fast and Slow

    Daniel Kahneman · 2011 ·

    The map of the territory: two systems, dozens of biases, and a Nobel behind the claims.

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  2. Cover of Influence
    Communication

    Influence

    Robert Cialdini · 1984 ·

    The six levers of persuasion - read it as defense as much as offense.

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  3. Cover of Predictably Irrational
    Business

    Predictably Irrational

    Dan Ariely · 2008 ·

    The experiments are the star: anchoring, free, and ownership, each demonstrated rather than asserted.

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  4. Cover of Sapiens
    Career & Success

    Sapiens

    Yuval Noah Harari · 2011 ·

    The widest lens: shared fictions - money, nations, companies - as the technology that runs civilization.

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  5. Cover of The Laws of Human Nature
    Career & Success

    The Laws of Human Nature

    Robert Greene · 2018 ·

    The dark-arts companion: envy, narcissism, and conformity treated as forces to master, not deny.

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  6. Cover of Never Split the Difference
    Communication

    Never Split the Difference

    Chris Voss · 2016 ·

    Psychology under pressure: tactical empathy from actual hostage negotiations, immediately usable.

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